PlayStation
Launching the PS5 was exciting and challenging: it happened in the same month as competitor console, the Xbox Series X/S. Our goal was clear: to establish PlayStation as the undeniable leader in the console space while ensuring gamers chose PS5 with unwavering enthusiasm.
During the UK launch week, we orchestrated a brilliant and attention-grabbing campaign in the heart of London. Taking over the iconic Oxford Circus Tube station, we infused PlayStation’s brand iconography into the roundels above and below ground, showcasing the four distinctive PlayStation shapes. As a fun and creative twist, we reimagined several other London stations, cleverly renaming them to honour beloved games like Marvel’s Spider-Man, Ratchet and Clank, Gran Turismo 7, and Horizon Forbidden West.
The impactful images captured attention, as did PlayStation’s engaging social media posts highlighting console features and exclusive games. Post-launch, our creativity continued with eye-catching limited-edition boxes for controllers and a special poem book for The Last of Us Part 2, deepening connections with fans. The PS5 campaign showcases our finesse in executing remarkable projects, elevating brands, and making waves in gaming.
960 million media impressions – 106 million in first 24 hours, trended on twitter and lead story on reddit. The image reveal on owned channels generated 9 million organic impressions alone. PlayStation had the most successful UK console launch of all time achieving a 69% market share.
Avon
I had the incredible opportunity to be part of a significant campaign in collaboration with Avon, where our aim was to stand by domestic abuse survivors and those at risk, especially during the challenges posed by the pandemic. Our collective efforts were channelled through a powerful partnership with Refuge, a charity dedicated to supporting those affected by domestic abuse.
Our collaborative efforts extended to recommending an open letter to governments, urging them to reevaluate stay-at-home directives to safeguard those at risk and ensure that crucial support services received the funding they deserved. We developed global social assets and a unifying hashtag #IsolatedNotAlone, as tools to use in our global call to action.
16.7 million social reach globally via 361 pieces of editorial coverage across 13 markets. UK media coverage included interviews with Avon CEO on flagship broadcast outlets including BBC Radio 4’s Today programme, BBC Breakfast and Radio 5. The campaign positively influenced behaviour, with a 120% increase in calls to Refuge following the first day of coverage landing. Government contributed an additional £2 million for frontline domestic abuse services and delivered updated guidance.
HC MedSpa
I was the Creative Director at HC MedSpa and Brewed+Press UK, an independent brand overseen by the same administration and visionary CEO. This role empowered me to express my creative expertise across diverse domains, including beauty, wellness, health, and lifestyle. Guiding a dedicated team of a Junior Designer and Marketing Assistant, I worked closely with the CEO to amplify both brands’ presence and increase new client acquisition through dynamic multi-channel strategies.
From rebranding initiatives, curating engaging newsletters and interactive brochures, to designing eye-catching billboards and social media content for HC MedSpa, I simultaneously directed photoshoots, designed menus and signage, and created personalised labels for notable figures like boxer Anthony Joshua for Brewed+Pressed.
Through a blend of innovation and strategic design, I had the privilege of taking their businesses to unprecedented heights, creating a lasting impact on their market presence and engagement.
KP Snacks
For KP Snacks I created a variety of fun assets across multiple campaigns around their sub-brands, including Popchips, McCoy’s, Butterkist, Pom-Bear, and KP Nuts. My expertise in animation/motion graphics, strategic social media planning, brainstorming, and design has led to the creation of multiple engaging assets across all sub-brands’ social media channels.
One particular highlight was the idea I had of integrating captivating sketch lines into Popchips’ visuals on Instagram, infusing their online presence with a ‘pop’ that resonated with their audience.
Halifax
Halifax holds a credible reputation in the financial sector. I’ve had the opportunity to create informative infographics and engaging content that empowers customers with valuable financial insights.
Halifax’s annual Pocket Money survey results into a newsworthy campaign generating both financial and lifestyle media coverage. We enlisted credible spokespeople and created engaging visual media assets to support the research and deliver bigger, feature pieces.
Our projects aim to make finance more accessible and understandable, guiding individuals to make informed decisions for a brighter financial future.
81 pieces of coverage appeared, majority from national titles incl. The Telegraph, Financial Times, Evening Standard and The Guardian as well as lifestyle publications such as Good to Know and The Parenting Daily. Six broadcast interviews also were syndicated across 25 stations. 100% positive social sentiment in online coverage, with excellent engagement in social coverage.