I was the Creative Director at HC MedSpa and Brewed+Press UK, an independent brand overseen by the same administration and visionary CEO. This role empowered me to express my creative expertise across diverse domains, including beauty, wellness, health, and lifestyle. Guiding a dedicated team of a Junior Designer and Marketing Assistant, I worked closely with the CEO to amplify both brands’ presence and increase new client acquisition through dynamic multi-channel strategies.

From rebranding initiatives, curating engaging newsletters and interactive brochures, to designing eye-catching billboards and social media content for HC MedSpa, I simultaneously directed photoshoots, designed menus and signage, and created personalised labels for notable figures like boxer Anthony Joshua for Brewed+Pressed.

Through a blend of innovation and strategic design, I had the privilege of taking their businesses to unprecedented heights, creating a lasting impact on their market presence and engagement.