Halifax holds a credible reputation in the financial sector. I’ve had the opportunity to create informative infographics and engaging content that empowers customers with valuable financial insights.

Halifax’s annual Pocket Money survey results into a newsworthy campaign generating both financial and lifestyle media coverage. We enlisted credible spokespeople and created engaging visual media assets to support the research and deliver bigger, feature pieces.

Our projects aim to make finance more accessible and understandable, guiding individuals to make informed decisions for a brighter financial future.

81 pieces of coverage appeared, majority from national titles incl. The Telegraph, Financial Times, Evening Standard and The Guardian as well as lifestyle publications such as Good to Know and The Parenting Daily. Six broadcast interviews also were syndicated across 25 stations. 100% positive social sentiment in online coverage, with excellent engagement in social coverage.