Art Direction | Infographic | Motion | Social Media
As a multinational supermarket chain, Aldi has captured the hearts of shoppers worldwide. I had the incredible honour of being the creative lead designer for Aldi’s vibrant social media channels, including X (Twitter) and Facebook, as well as creating captivating Instagram Stories.

At Aldi, it’s not just about groceries – it’s an experience that celebrates freshness, quality, and community. Through visually engaging content and innovative design, we created a space where customers felt inspired and connected with the brand’s essence.

Aldi's Partnership with RSPB

Animated infographic to promote Aldi’s partnership with RSPB.

TeaTime Takedown

Social asset created to promote ‘The Teatime Takedown’ – it invites parents to call upon a squad of professional gamers to “take down” their kids in online games with the aim of getting youngster at the table in time for dinner.

Baking (Breaking) Bad

Social asset created for Instagram Story.

Educational polls

Series of educational polls created for Instagram Story – this is only one of them. The poll was added on the app.

Halloween Special

How to make a galaxy pumpkin. We made an Instagram Story showing all steps and created a stop motion of the pumpkin paint layers as a post.

Ocean Day Special

Social asset created to promote special offer of a range of sustainable seafood products.

Everyday Amazing

Social asset created to promote special offer of a luxury chocolate bar.

Everyday Amazing

Social asset created to promote special offer ‘Super 6’ of vegetable.