For KP Snacks I created a variety of fun assets across multiple campaigns around their sub-brands, including Popchips, McCoy’s, Butterkist, Pom-Bear, and KP Nuts. My expertise in animation/motion graphics, strategic social media planning, brainstorming, and design has led to the creation of multiple engaging assets across all sub-brands’ social media channels.

One particular highlight was the idea I had of integrating captivating sketch lines into Popchips’ visuals on Instagram, infusing their online presence with a ‘pop’ that resonated with their audience.